Nov 29, 2020  
2016-2017 Catalog and Student Handbook 
    
2016-2017 Catalog and Student Handbook [ARCHIVED CATALOG]

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BUSN 2380 - Principles of Marketing

Credits: 3
**Not Part of a Tennessee Transfer Pathway**

Sp - Dyersburg/Sp - JNC/Sp - GCC
Prerequisites: ENGL 0810 , MATH Competencies 1-5, READ 0810  

This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion and place of distribution). 3 hours lecture.

TN eCampus Equivalent Course - BUSN 2380

Syllabus



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