BUSN 2380 - Principles of Marketing

Credits: 3
**Not Part of a Tennessee Transfer Pathway**

Sp - Dyersburg/Sp - JNC/Sp - GCC
Prerequisites: ENGL 0810, MATH Competencies 1-5, READ 0810

This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution). 3 hours lecture.

TN eCampus Equivalent Course - BUSN 2380

Syllabus